When would you want to send a polite reminder?

When you need to jog someone’s memory. Here are three ways to help them remember the ask
 

1. Keep the tone light.
   A friendly, illustrated e-card softens a reminder about a payment, RSVP or deadline.
    
   
2. Include a clear link or action.
   Make it easy to respond by adding a button or direct link.
    
   
3. Time it sensibly.
   Send it during working hours, and avoid sending repeated nudges too close together. If it’s outside work, send something when you know they’re free.